Built different.
From Detroit.
Warm turmeric. Bright lemon. The texture of late afternoon. The lotion you reach for after a shower. Not because of what it does, but because of how it sits.
- Scents
- 10
- Formats
- 4
- Founded
- 2018
The line
Turmeric and lemon, the whole way through.
The headline product is the lotion, and the lotion is the proof of the line. Turmeric root and lemon are the lead notes, in a lotion base of aqua, hyaluronic acid, squalane, and botanical extracts. The wash carries the same scent in a different format. The bar soap is the same scent in its slowest form.
Ten scents, four formats. The Turmeric line is live. The Goat Milk wash and 2-pack bar are live. The other lotions are in formulation. No surprise ingredients, no claims about your skin, no language we cannot put on the label.
The ritual
One scent, every step.
Wash, then lotion, then bar, in the same scent, is the only complete ritual in our launch catalog. The Turmeric line is the one. Goat Milk Oasis is the other half of the anchor.
Hero Turmeric Citrus Grove
Hero Turmeric Citrus Grove
Turmeric Citrus Grove
Hero Goat Milk Oasis
The ten scents
One line, ten directions.
Ten scents on the same wash base. The variation is in the two or three lead notes.
Find your three
Four questions. About ninety seconds.
We do not ask about your skin type. We do not ask about your concerns. We ask which scent families pull you in, how you use a wash, when your shower lands, and whether this is for you. From those four answers we pick three starting SKUs.
Start the quiz →Why three
The Scent Atlas is a ten-cell grid. Three is the right number to start a ritual without locking in to one. After your first order, the Atlas tracks which scents you have tried, and the refill ring tracks how long it has been since each one.