Built different.
From Detroit.
Five ingredients. Warm turmeric, bright lemon, the texture of late afternoon. The lotion you reach for after a shower — not because of what it does, but because of how it sits.
- Ingredients
- 5
- Scents
- 10
- Founded
- 2018
The line
Turmeric and lemon, the whole way through.
The headline product is the lotion, and the lotion is the proof of the line. Five ingredients on the back of the bottle: aloe, shea, jojoba, turmeric, lemon. The wash is the same logic in a softer carrier. The bar soap is the same logic in its slowest form. Three formats, one ritual.
Everything else — the eight other scents, the Goat Milk pair — sits inside this framework. No surprise ingredients, no claims about your skin, no language we cannot put on the label.
The ritual
One scent, every step.
Wash, then lotion, then bar — in the same scent — is the only complete ritual in our launch catalog. The Turmeric line is the one. Goat Milk Oasis is the other half of the anchor.
Hero Turmeric Citrus Grove
Hero Turmeric Citrus Grove
Turmeric Citrus Grove
Hero Goat Milk Oasis
The ten scents
One line, ten directions.
Each scent is built on the same five-ingredient discipline as the headline lotion. The variation is in what comes after the aloe.
Find your three
Four questions. About ninety seconds.
We do not ask about your skin type. We do not ask about your concerns. We ask which scent families pull you in, how you use a wash, when your shower lands, and whether this is for you. From those four answers we pick three starting SKUs.
Start the quiz →Why three
The Scent Atlas is a ten-cell grid. Three is the right number to start a ritual without locking in to one. After your first order, the Atlas tracks which scents you have tried, and the refill ring tracks how long it has been since each one.